Because we believe that reconnecting with nature is essential to a well-balanced life, NOA has decided to take concrete action to preserve national parks and wilderness areas across Canada.

Like everyone else, we were deeply affected by the terrifying forest fires that raged around the world in 2023. Unspoiled by exploitation, our national parks are our greatest natural asset. We wanted to make a difference. With you.

That’s why, every year, 1% of our sales will be donated to networks and organizations whose primary mission is the conservation of our great wilderness.

Because giving back is part of our DNA, and that of the entire team at our parent company Monsieur Cocktail, we are proud to announce that our first partnership is with the Société des établissements de plein air du Québec (SÉPAQ). Now, every NOA bottle or can sold will make a real difference.